August 17, 2021 | 블로그

Hivestack delivers the first programmatic, audience-driven digital out of home (DOOH) campaign in Hong Kong

Hivestack delivers the first programmatic, audience-driven digital out of home (DOOH) campaign in Hong Kong.

In collaboration with its partners, Hivestack drove programmatic DOOH innovation using precise audience targeting and cross screen integration for a leading global beauty brand.

HONG KONG, MONTREAL - August 17, 2021 - Hivestack, the world’s leading full stack programmatic digital out of home (DOOH) platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration, audience & location data targeting and mobile retargeting to Hong Kong audiences. The campaign was for one of the biggest CPG companies and a leading global beauty brand, via their agency Starcom Hong Kong

Leveraging innovative programmatic technology and powerful location data from Hivestack’s data partner, Vpon, the leading big data company in Asia, the cross-screen campaign built and targeted precise custom audiences. It was launched across Hong Kong out of home (OOH) media company, Asiaray, and another large outdoor media owner, utilising premium digital inventory in prime locations across the city. 

Commenting on the campaign, Troy Yang, Managing Director, North Asia, Hivestack said: “We are thrilled to announce the delivery of the first programmatic digital out of home (DOOH) campaign in Hong Kong. By coupling programmatic DOOH with a mobile channel, we’ve significantly improved overall retargeting capabilities, which demonstrates an exciting and significant milestone for the market in North Asia.”

Vpon CEO, Victor Wu said, “We were thrilled to partner with Hivestack on this exciting campaign. By combining our far-reaching data sets and advanced analytics technology with Hivestack’s market leading DSP, we were able to identify and reach the most relevant audience for this brand campaign on the greatest impact out of home advertising.”

Vincent Lam Tak Hing, Founder, Chairman and Executive Director of Asiaray, commented: “We are very pleased to have completed the first programmatic advertising transaction on the Hivestack platform, exposing our outdoor advertising media inventory to a major source of advertisers. KMB has an extensive bus service network with a large number of bus shelters. With these data and scenario driven features, we enable our advertisers to target their desired audience more precisely. This is another showcase of our hallmark “Out-of-Home & Online New Media Strategy”. We aim to deliver more projects in the near future that can bring maximum advertising value to customers.”

As brands and agencies progressively adopt a programmatic approach to advertising and media buying in the region, the success of this campaign is a strong vote of confidence as Hivestack continues to grow their operations in North Asia. Through these partnerships, Hivestack is enabling international marketers to advertise and activate screens programmatically while being outside of Hong Kong and bringing their campaigns to new global audiences.