October 12, 2020 | 블로그
LONDON, United Kingdom (October 12, 2020) – Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company, today announced a new partnership with Evolve OOH, an independent global out of home (OOH) agency committed to investing in and developing new and emerging data technology to drive tangible results for advertisers. Evolve OOH will leverage the Hivestack demand-side platform (DSP) to create highly targeted, measurable campaigns that activate DOOH screens for advertisers across EMEA.
With this partnership, Evolve OOH will utilise Hivestack’s DSP, allowing for both private marketplace (PMP) deals and open auction buys across numerous media owners, providing a dynamic marketplace for their clients. Furthermore, Evolve OOH will gain access to Hivestack’s portfolio of premium DOOH inventory enabling marketers to activate some of the most recognisable screens across Europe.
Robin Hall, CEO of Evolve OOH stated: “Embracing cutting-edge technology to remain nimble in a rapidly-changing DOOH landscape has always been part of our business strategy. We are genuinely excited to work with Hivestack’s data-driven programmatic platform, to unlock audience and measurement targeting in the UK and across Europe.”
“We’re delighted to be collaborating with an experienced DOOH expert like Evolve OOH,” said Will Brownsdon, Managing Director, Hivestack UK. “Combining their forward-thinking approach to OOH planning and trust in Hivestack's marketing technology, Evolve OOH can now offer their clients highly targeted and importantly, measurable solutions.”
With the adoption of Hivestack’s DSP, Evolve OOH is now equipped to offer advertisers leading DOOH inventory, audience targeting and measurement - at scale.