May 15, 2024 | 블로그
Hivestack by Perion launches global DOOH ‘Green Curated Deals’, powered by Scope3
New solution makes it easy for advertisers to curate and buy lower carbon emissions inventory for DOOH campaigns
We are proud to announce the launch of ‘Green Curated Deals’ - our innovative new solution for DOOH on a global scale. Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory.
Building on momentum from the recent expansion of Scope3’s emissions model to include DOOH, and the launch of Hivestack Curate, our proprietary DOOH industry platform for curated deals, we are reinforcing our commitment to fostering a more sustainable future for DOOH. We are proud to offer a solution that helps DOOH buyers maximize the effectiveness of their campaigns while minimizing negative environmental impact through Green Curated Deals. The deals are exclusively available in Hivestack Curate.
Our Green Curated Deals leverage Scope3's granular and dynamic emissions model to offer inventory optimized towards decarbonizing media and advertising. This gives media DOOH buyers a unique opportunity to engage with audiences while achieving lower emissions ad delivery. By combining our innovative deal curation technology with Scope3's emissions data, Green Curated Deals bring added optimization to the bidstream and maximizes campaign reach across screens and during hours with the lowest carbon emissions.
Andreas Soupliotis, Founder & General Manager at Hivestack said: “It is our top priority to mobilize the DOOH industry towards a standard framework that supports decarbonisation, putting sustainability at the forefront. Through this new product we are giving DOOH media buyers and sellers the option to steer towards a reduction of carbon emissions in an effective and meaningful way.”
Read the full press release here.
