June 4, 2024 | Blogs

First class ticket to global DOOH activation

How programmatic DOOH can break down the barriers to global campaigns

How programmatic DOOH can break down the barriers to global campaigns

As the OOH industry gears up for another WOO Annual Congress, this year in Hong Kong on June 5-7, we continue to focus our efforts around our first-class global DOOH activation. 

One consistent message we continue to see is how programmatic DOOH technology adds more flexibility and ease for the out of home (OOH) channel around the world. Over the past 3 years, Hivestack has built a global, cross-border business that has proven time and again that activating outside of the home is no longer restricted to a buyer’s local, national level. Countless advertisers have used the Hivestack Platform to push the effectiveness of their OOH campaigns further, both in terms of effectiveness and geographics, taking advantage of the truly borderless activation capabilities offered by our programmatic DOOH technology. 

Take for example Fiji Airways, a leading luxury airline based in Fiji that harnessed a data-driven approach to build brand awareness and loyalty across multiple markets in APAC including Australia, New Zealand, Hong Kong, China, Singapore, Japan, Canada and the US. Christina Templin, Senior Manager Global Marketing at Fiji Airways commented that using the Hivestack platform, “we were able to deliver more scale and precision than ever before in this channel.” The same was true for Lululemon, a multinational athletic apparel retailer that activated several programmatic DOOH campaigns from the UK into Germany with the specific objective to drive brand awareness amongst German customers and increase in-store traffic in Munich and Berlin.

With a robust, worldwide infrastructure of DOOH inventory available on the Hivestack Supply Side Platform (SSP), marketers have a variety of global transaction options.  All with a click of a button, from one consolidated touchpoint, buyers can activate campaigns on screens all over the world.

The Hivestack platform was built with global activation at its core and as we set out to redefine programmatic DOOH globally, it was important to us to offer consistency in how our customers can utilize our platform around the world. For example, in China, our technology is uniquely built for local compliance and behind The Great Firewall so that we can offer a holistic solution that mirrors the user experience in our other global markets. It’s time to stop the international emails, the insertion orders and manual buying spots in the loop, it’s time to leverage a truly programmatic solution in China.

Hivestack China General Manager, Aileen Ku adds that “Transparency is at the heart of our business, and we’re delighted to be able to prove our dedication to the China market and our commitment to our clients and partners through vital compliance certifications. Our data compliance further strengthens the quality of work we pride ourselves on and we will continue to deliver a trusted and credible programmatic DOOH platform for our partners." 

To find out more about our global business, visit our booth and chat to our team at the WOO Global Congress in Hong Kong between June 5-7, 2024 or hear from Perion CEO Tal Jacobson who will be speaking on stage about the acquisition of Hivestack in December 2023.