Jan 1, 2021 | Press Releases

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Picture of the famous Shibuya crossing in Tokyo, Japan.

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Montreal, Canada – December 12, 2019. Hivestack Inc, a Canadian-based marketing technology company specializing in programmatic DOOH was named today as a primary DSP partner to Japanese-based LIVE BOARD Inc, which is a joint venture between NTT DOCOMO, INC. and Dentsu Inc., focused on creating a programmatic DOOH marketplace in Japan. In conjunction with this announcement, Hivestack has completed an integration between its internationally used Hivestack DSP and the LIVE BOARD SSP / Exchange used in Japan.

Andreas Soupliotis, CEO of Hivestack commented “We have often received requests to buy programmatic DOOH in Japan from Hivestack DSP buyers in Canada, US, UK and Australia. Now, with this integration in place, international Hivestack DSP buyers have programmatic access to LIVE BOARD Japanese inventory from within their existing Hivestack DSP seats.”

Cross-country programmatic buying is becoming increasingly relevant to global trading desks. As an example, a U.S. advertiser or brand may wish to leverage DOOH opportunities in Japan to market their products to Japanese consumers or communicate to U.S. customers while they visit Japan for special events. The advertiser’s US trading desk / agency can use the Hivestack DSP to programmatically buy DOOH inventory and audiences in Japan.

Ichiro Jinnai, CEO and President of LIVE BOARD shared “From day one, we have always envisioned LIVE BOARD as a Japanese programmatic DOOH marketplace designed to be accessible from global buyers. With the Hivestack DSP connected to the LIVE BOARD SSP/Exchange, we are excited to see future programmatic, international DOOH buys originate outside of Japan that target Japanese inventory.”

Hivestack’s DSP operates in Canada, US, UK and Australia.

About Hivestack

Hivestack is a location-based marketing technology company that drives business outcomes. Digital marketers use Hivestack's technology to connect with custom audiences in the physical world based on consumer behavior and audience movement patterns. The Hivestack platform is a full-stack platform that enables DOOH publishers to transact with digital marketers using programmatic ad tech. The platform’s unique value proposition to marketers include location-based audience science that analyzes massive privacy-compliant mobile datasets, measurement and ad serving.

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With our “Figure the Real World” slogan, LIVE BOARD’s mission is to redefine the value of the “real world” and to rapidly revitalize Japan’s underdeveloped DOOH market. We will build a DOOH ad network together with our stakeholders and become Japan’s first impression based DOOH ad platform.

For more information please visit https://www.liveboard.co.jp/en/

Vive la france written on an image of the Eiffel Tower

SHANGHAI, CHINA, MONTREAL, CANADA – Hivestack, 超世达 the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the expansion of its business operations into China and the appointment of Troy Yang as Managing Director, North Asia.

Joining from The Trade Desk, where he was Senior Vice President of North Asia, Yang will be located in Hong Kong and will hire a General Manager of China to lead Hivestack’s new office in Shanghai, the leading advertising and technology hub in Greater China.

Reporting to Hivestack’s Chief Revenue Officer, Nigel Clarkson, Yang is charged with expanding operations in North Asia across Greater China, Hong Kong, Japan, South Korea and Taiwan – including hiring regional talent, and onboarding and partnering with APAC demand, supply, data and omnichannel DSP partners.

China is the second largest OOH market in the world, with DOOH set to scale rapidly through 2021 as programmatic advertising spend was forecasted to grow by 45.7% in 2020. More media platforms are adopting programmatic buying, ad formats are increasingly served programmatically and advertisers are welcoming the choice of more premium position availability.

As the leading programmatic digital out-of-home full stack offering, Hivestack will connect Chinese DOOH publishers with growing demand from global brands and allow Chinese brands to buy outside of China. By integrating with Hivestack, publishers will be able to monetise their DOOH inventory programmatically and media buyers will be able to utilise the very best channel-specific DOOH technology to reach audiences with impression-based targeting across multiple supply partners on one platform.

Over the last four months, Hivestack has been migrating its tech stack to Amazon Web Services China and Baidu, which will allow the platform to offer its clients a full suite of services to run campaigns in Q2. Hivestack will be bringing demand to Chinese publishers with the launch of a programmatic campaign from one of the world’s leading Fortune 500 technology companies set to run in Q2, 2021.

“There is huge scope to leverage programmatic technology in digital out-of-home advertising in China”, commented Andreas Soupliotis, Founder and CEO of Hivestack. “We are excited to lead the transformation in the market, helping regional publishers to monetise their DOOH inventory through demand from western brands.

China is a strategic priority for Hivestack and Troy will be a vital asset in realising the significant commercial opportunities in the country, continued Soupliotis. His rich experience of the programmatic advertising ecosystem and the Chinese market, as well as his connections in North Asia, will be key to helping us realise our ambitious growth plans.”

Commenting on his appointment, Yang said, “The opportunity for Hivestack in China and North Asia is really exciting. I look forward to using my experience to make Hivestack the go-to programmatic DOOH partner for both publishers and advertisers in the region.”

Yang brings 20 years of experience in accelerating business growth for companies that specialise in programmatic advertising, analytics and data across Asia. Before joining The Trade Desk he held senior management roles at global marketing companies including Nielsen and Analytics Partners.

His appointment, along with further hires in China planned for Q1, form part of Hivestack’s ongoing drive to hire the best talent to support its global growth in the provision of programmatic DOOH technology.


Hivestack is the global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns.

On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack’s platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.

Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York, Mexico City, Shanghai, Sydney and Guadalajara.

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Media Contact:

Nikki Hawke
Chief Marketing Officer

Image of Shanghai skyline with the DPAA logo and headshots of Andreas Soupliotis, CEO and Troy Yang, Managing Director, North Asia.

CEO, Andreas Soupliotis, announces Hivestack's official entry into China and welcomes Troy Yang as the new Managing Director of North Asia. (13:25)